Have you planned your Christmas PR strategy?

If you’ve been to a supermarket recently you may well have huffed and puffed at the prominent displays of Christmas chocolate tins and cracker selections. “It’s only blooming October!” you may have grumpily mumbled under your breath at hearing Last Christmas piped through the speakers.

But retailers have to start planning for Christmas if they want to see a jump in their like-for-like sales in the run up to the big day.

Christmas also offers a golden opportunity for PR. As a former journalist, I know how quiet it can be for reporters in the Christmas period. Just like August, it is often a time where everyone is taking their foot off the pedal work-wise and enjoying time with their families. In other words, not a lot is happening.

Perfect timing for a PR person to come along with some lovely stories to help fill those pages!

If you’ve made your Christmas business plans and have any events to promote or cover, now is the time to plan your Christmas PR strategy.

Even if you think you’ve got nothing happening, Christmas is a great chance to write an article based around what you do. For instance, if you’re in counselling you could create an article giving advice on getting on with your relatives over Christmas. A children’s entertainer could offer tips and tricks on keeping the children amused.

Datgan is just bursting with ideas so please, let’s work together now to get your Christmas campaign ready. That way, when December comes you’ll be free to get on with what you need to do while we secure you some fantastic seasonal media coverage.

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