School’s Out: Tips for Self-employed Parents

One of the best parts of being a self-employed parent is having greater flexibility for family time. One of the hardest is scheduling childcare, particularly when workloads can vary drastically from week to week.

This can make the school summer holidays tricky time for the self-employed. Those eight am networking meetings that are so handy when the school breakfast club is running are out the window during holidays. As is pretty much any daytime work more challenging than a few emails or social media posts.

But don’t worry, we’ve brought four North Wales businesswomen who are their own bosses as well as mums together to share their tips for being self-employed in the school holidays:

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Nicola Moore, Director of marketing and communications company MarketMoore, said:

“I’ve found that I don’t need to work as much as I think if I get organised and plan my time – this is key! It’s amazing how much you can achieve if you put your mind to it.  I switch off my emails and social media to limit the distractions and only check these once I have finished my list.  By following this plan, it allows me to spend time with my daughter every day.

“I also make sure that I contact all of my clients well in advance to let them know of my plans.  I’ve found that as long as you are open and honest and have set realistic expectations then they are more than happy to work with you on timescales.  After all, they too take time off over the summer holidays.

“It’s important to remind ourselves why we chose self-employment in the first place and for me one of the main reasons was so that I can spend more time with my daughter – whilst she still wants to know me and before I become the highly embarrassing mum. So don’t feel guilty; enjoy it and have a great summer making memories!”

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Sheena Corry, Owner at The Forge, Corwen, added:

“Summer holidays are our busiest time of year at The Forge as we welcome families from all over the country to our glamping site. This obviously also coincides with the school holidays for my two daughters, aged six and four. As my husband and I are both integral to the running of our business and because we live on site, balancing childcare arrangements can be tricky, to say the least!

“Luckily our children are very sociable and don’t mind mucking in with changing sheets and getting involved with meeting and greeting our guests. They are also more than happy to show our younger glampers around the site, sharing all the secret den spots and best locations to find different wildlife.

“But of course, there is a lot of work that is not really conducive to having two little ones running around – our bush craft experiences for example introduce fire lighting and knife skills! There is also a lot of office work behind the scenes to keep the bookings coming in and I also work three days a week in HR for a global management consultancy.

“To try to find a balance we put the girls into holiday club two days a week and call upon the grandparents for a day or so a week to help out. I think it’s fair to say that it is a balancing act that we are constantly adjusting as we go – no two weeks are ever the same, especially when you get thrown unexpected curve balls like a rogue tummy bug, a car breaking down or glamping guests who run out of logs, just as you’ve managed to get the kids to sleep!”

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Anna Burke, Director at Animated Technologies, said:

I have two boys aged four and two and I work three days a week in the office. It’s a juggling act and I find it difficult to switch from mum mode to work mode.

“If I didn’t have my phone I would be really stuck. My main tips are:

  • always make sure your phone is charged so when you do get 30 minutes ‘spare’ then you can flag what needs to be flagged to deal with later.
  • make sure you have Wi-Fi or data on your phone for uploading to social media.
  • when the kids get a natural low in the afternoon it’s usually cartoon or film time. Sit down with them and catch up on stuff on your phone.

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Laura Edwards, Director, Datgan PR, added:

“I take advantage of my children’s much-needed lazy mornings or afternoons. They’re tired after a long term and just want to lounge in their pyjamas and watch a bit of telly. So let them. Take the time to schedule some meetings, send some emails or catch up with some admin. I either let them have a lazy morning and take them out for the afternoon or tire them out in the morning somewhere and then do a couple of hours on the computer after getting back.

“I use evenings to apply for tenders, write blogs, catch up on emails. On days where multitasking is essential there are things you can do while you’re at the park with them like scheduling meetings from your phone, but compartmentalising works well for me. A day for the kids is a day for the kids, and I block book a day or afternoon of meetings for when the kids have a party or play date.

My most important tip is just don’t worry. Use your smartphone, read your emails, stay up to date on social media and just add anything that needs looking into further onto a master to do list. The list may seem dauntingly long, but August is a quiet business month anyway, so you’ll soon zip through that list come September. Enjoy it. They’re only young once.”

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How to Write a Press Release

A press release is a presentation of facts designed to convince the media to cover your story. A traditional public relations method, it’s still very effective in building your profile and establishing you as a trusted authority in your field. If people have been reading about you in their local newspaper or your trade publication or website they will be more impressed by you and familiar with you than if they’ve only seen your advert.

But how do you go about it? In last month’s blog I explain what you should think about before you start to write. If you’ve done that and now know who you are writing for and what your angle is, then let’s get cracking.

Headline and intro

Pinpoint what the story you want to get across is and think about how you would explain it to a friend. You need to answer the what, who, when, how and why of your story. You need to put the crux of the whole story into one punchy, brief nutshell of a first sentence.

If you are struggling with the punchy bit, or encapsulating the gist of the story, I recommend writing the whole release then going back to craft your introduction and headline.

Expansion

The next few paragraphs develop the story by expanding the information, adding more details until the what, who, when, how and why is answered. Get all the crucial facts as high up the release as you can. This means that if your story needs to be cut down it can be done easily without losing any integral parts.

Quotes

Use lively and positive quotes from yourself or someone else relevant to the story to add colour. This is a golden opportunity for you to get extra information into the story as the journalist cannot change the quotes. So don’t waste them retelling something you have already mentioned.

Details

Journalists like details so include information such as where the people featured in the release live, their ages, and anything else of interest. When talking about your company don’t forget to briefly say where it is based and explain what it does.

Rules

Write ‘press release’ and the date at the top with an eye-catching, engaging title just beneath. You should write about 400 words and put ENDS at the end of the release. If your release is longer than a page put M/F (for more follows) at the bottom of the first page. Any photo captions, photo call invitations, and, above all, contact details go below ‘ends’ in a ‘notes to editors’ section.

Photography

If your story is publicising an event, include a photo call to photographers in the notes to editors with the time, date and location. Include a mobile contact in case the photographer can’t attend at that time and might want to set something up. For the same reason have your own photographer on stand-by in case the photographer doesn’t make it.

If you have a photograph that you own the copyright for that would accompany the release well, do send it. A good photograph will increase the chance of the story securing a prominent position in a publication or website.

Before you send

It is important when writing a press release not to assume any prior or specialist knowledge in the reader. If you’re commenting on a news story or local or industry development you must recap what this is in case the reader hasn’t heard of it. You must also avoid technical terms in favour of layman’s language. As a final check read the release through and pretend you know nothing about your subject or get someone else to read it for you. When reading you shouldn’t find any questions that aren’t explained, any incomplete facts, or any spelling or grammar errors.

If you’re happy you’ve done all this, you’re ready to send! My blog Dos and Don’ts When Sending a Press Release might help with the next step.

Datgan’s press releases are mostly published verbatim, so it might be quicker and easier for you to outsource.

Image by Pexels from Pixabay

How to Create Content Even When You’ve No Ideas

To get the most out of your website and your social media marketing, you need to be sharing valuable and engaging content regularly. But how do you come up with content when the ideas just aren’t flowing? Here are four top tips:

Write about what you know

One of the hurdles of marketing your business to get over can be the inner critic telling you that no one is interested, or that you’re teaching grandma to suck eggs. But not everyone has your skills, experience and knowledge, and even if some do they will value your take on a subject they’re also interested in. So share and shine!

Planning ahead really helps

Time is in short supply, but setting some aside to plan your next month’s content can be so useful. It forces you to find something to say when you thought you had nothing. If you prepare as much as you can in advance and schedule accompanying social media posts, you can be raising your profile even while you’re run off your feet elsewhere. Like a squirrel storing nuts, when the Christmas season is in full flow you’ll be glad you wrote that blog on decorating on a budget in August.

The calendar is your friend

There are seasonal events and awareness campaigns that you can join in with as an opportunity to share some of your content. Not every event will be relevant to your business but there will be plenty that are. For instance a vet may share tips on soothing your pet on Bonfire Night, a decorator or florist can write a blog for Tree Dressing Day, an office may want to share why they’re taking part in Movember, and any self-employed parent can share advice on juggling the summer holidays with business. This is a really useful website for helping you plan your content, but don’t forget the seasonal events that everyone knows about, like Easter and August bank holiday.

Collaborate

When you really don’t have an idea or really don’t have time, why not offer one of your partners or associates a guest slot on your blog and ask for one in return? Doing this will expand your audience and strengthen your networks, as well as directing new traffic to your site.

And there we have it, four top tips for creating content…now get writing!

Datgan can provide you with weekly, fortnightly or monthly content depending on your needs. Get in touch to find out more.