To get the most out of your website and your social media marketing, you need to be sharing valuable and engaging content regularly. But how do you come up with content when the ideas just aren’t flowing? Here are four top tips:
Write about what you know
One of the hurdles of marketing your business to get over can be the inner critic telling you that no one is interested, or that you’re teaching grandma to suck eggs. But not everyone has your skills, experience and knowledge, and even if some do they will value your take on a subject they’re also interested in. So share and shine!
Planning ahead really helps
Time is in short supply, but setting some aside to plan your next month’s content can be so useful. It forces you to find something to say when you thought you had nothing. If you prepare as much as you can in advance and schedule accompanying social media posts, you can be raising your profile even while you’re run off your feet elsewhere. Like a squirrel storing nuts, when the Christmas season is in full flow you’ll be glad you wrote that blog on decorating on a budget in August.
The calendar is your friend
There are seasonal events and awareness campaigns that you can join in with as an opportunity to share some of your content. Not every event will be relevant to your business but there will be plenty that are. For instance a vet may share tips on soothing your pet on Bonfire Night, a decorator or florist can write a blog for Tree Dressing Day, an office may want to share why they’re taking part in Movember, and any self-employed parent can share advice on juggling the summer holidays with business. This is a really useful website for helping you plan your content, but don’t forget the seasonal events that everyone knows about, like Easter and August bank holiday.
When you really don’t have an idea or really don’t have time, why not offer one of your partners or associates a guest slot on your blog and ask for one in return? Doing this will expand your audience and strengthen your networks, as well as directing new traffic to your site.
And there we have it, four top tips for creating content…now get writing!
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