How to Create Content Even When You’ve No Ideas

To get the most out of your website and your social media marketing, you need to be sharing valuable and engaging content regularly. But how do you come up with content when the ideas just aren’t flowing? Here are four top tips:

Write about what you know

One of the hurdles of marketing your business to get over can be the inner critic telling you that no one is interested, or that you’re teaching grandma to suck eggs. But not everyone has your skills, experience and knowledge, and even if some do they will value your take on a subject they’re also interested in. So share and shine!

Planning ahead really helps

Time is in short supply, but setting some aside to plan your next month’s content can be so useful. It forces you to find something to say when you thought you had nothing. If you prepare as much as you can in advance and schedule accompanying social media posts, you can be raising your profile even while you’re run off your feet elsewhere. Like a squirrel storing nuts, when the Christmas season is in full flow you’ll be glad you wrote that blog on decorating on a budget in August.

The calendar is your friend

There are seasonal events and awareness campaigns that you can join in with as an opportunity to share some of your content. Not every event will be relevant to your business but there will be plenty that are. For instance a vet may share tips on soothing your pet on Bonfire Night, a decorator or florist can write a blog for Tree Dressing Day, an office may want to share why they’re taking part in Movember, and any self-employed parent can share advice on juggling the summer holidays with business. This is a really useful website for helping you plan your content, but don’t forget the seasonal events that everyone knows about, like Easter and August bank holiday.

Collaborate

When you really don’t have an idea or really don’t have time, why not offer one of your partners or associates a guest slot on your blog and ask for one in return? Doing this will expand your audience and strengthen your networks, as well as directing new traffic to your site.

And there we have it, four top tips for creating content…now get writing!

Datgan can provide you with weekly, fortnightly or monthly content depending on your needs. Get in touch to find out more.

 

 

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Five Reasons Why Your Business Needs PR

If you’re a small business or start-up you may think that PR is only for big companies. If you do believe PR might be useful to you, you may think it’s too expensive.

But you know who your customers and target customers are, and you know you have to get word out to them. But how? This is where I argue that PR gives you a much better value return on your money than advertising.

With advertising you can blow your budget in one fell swoop. If you’re advertising an event or a one-off offer you might get the result you want, but it may not have any lasting effects.

With PR, your budget can be spent on a mix of PR tools including press releases, community events, social media and digital marketing tailored especially to best reach your target market.

Think about it as a consumer: if you’re thinking of buying something expensive, an advert might bring a product to your attention, but a favourable review or article is what helps you to make up your mind.

PR gets you genuine press or online coverage which holds more sway than an advert. Articles, blogs and reviews are seen as a third party endorsement, while everyone knows an advert has been paid for – if they even look at it.

Each bit of good PR is keeping your name on people’s lips and building up your reputation.

Here are just five reasons why you need PR:

  1. Blowing your own trumpet.

If you don’t, no one else will.

Single mum gone from living on benefits to giving your family a great life through your business with hard work and a great idea? Share that! Helping young people with an apprenticeship scheme? Tell everyone! Stocking only Fair Trade products? Show off that you care!

 

  1. Taking control of your own story.

Tell people what you want to tell and how you want to tell it. The very act of thinking about your story and your PR strategy ensures you plan ahead. This means you’re well placed to make the most of all opportunities. If there’s a positive story to tell, tell it.

 

  1. Raising your profile/Building brand awareness

Letting people know you’re there and keeping up a regular flow of communication keeps your name out there and over time builds trust, good relationships and good reputations.

 

  1. Establishing yourself as an expert

Appearing in print media regularly, writing blogs and guest blogs, offering to answer readers’ questions in a local newspaper or online chat all help to position you as a leader in your field, and to customers as someone whose products/services are of a high standard.

 

  1. Reputation/crisis management

Sometimes you need PR to handle a negative situation, be it a bad online review to a fire at your factory. Having someone on your side who can handle the media, knows what to say and what not to say can be invaluable.

 

Ready to take the plunge? Call Laura Edwards on 01352 754011 07958 716489 or email laura@datgan.co.uk to discuss a PR plan to suit your budget.