How to Create Content Even When You’ve No Ideas

To get the most out of your website and your social media marketing, you need to be sharing valuable and engaging content regularly. But how do you come up with content when the ideas just aren’t flowing? Here are four top tips:

Write about what you know

One of the hurdles of marketing your business to get over can be the inner critic telling you that no one is interested, or that you’re teaching grandma to suck eggs. But not everyone has your skills, experience and knowledge, and even if some do they will value your take on a subject they’re also interested in. So share and shine!

Planning ahead really helps

Time is in short supply, but setting some aside to plan your next month’s content can be so useful. It forces you to find something to say when you thought you had nothing. If you prepare as much as you can in advance and schedule accompanying social media posts, you can be raising your profile even while you’re run off your feet elsewhere. Like a squirrel storing nuts, when the Christmas season is in full flow you’ll be glad you wrote that blog on decorating on a budget in August.

The calendar is your friend

There are seasonal events and awareness campaigns that you can join in with as an opportunity to share some of your content. Not every event will be relevant to your business but there will be plenty that are. For instance a vet may share tips on soothing your pet on Bonfire Night, a decorator or florist can write a blog for Tree Dressing Day, an office may want to share why they’re taking part in Movember, and any self-employed parent can share advice on juggling the summer holidays with business. This is a really useful website for helping you plan your content, but don’t forget the seasonal events that everyone knows about, like Easter and August bank holiday.

Collaborate

When you really don’t have an idea or really don’t have time, why not offer one of your partners or associates a guest slot on your blog and ask for one in return? Doing this will expand your audience and strengthen your networks, as well as directing new traffic to your site.

And there we have it, four top tips for creating content…now get writing!

Datgan can provide you with weekly, fortnightly or monthly content depending on your needs. Get in touch to find out more.

 

 

Advertisements

Top Six Tips for Talking to Journalists

As a business owner you may have a piece of news you want to share with the media – from an event to winning an award, to sponsoring a school trip. If you’re nervous about approaching the press, here are my top five tips to help you:

  1. Journalists are just real people

Never feel intimidated by talking to journalists. Despite what you may have heard, they’re just real people! Their job is to write stories, so they will be happy enough to talk to you. However, bear in mind:

  1. Journalists are busy, overworked people

So be respectful of their deadlines and pick a good time to call – unless you have a real scoop for them. If their newspaper comes out daily in the morning, then first thing in the morning is furthest away from their deadline. If their newspaper is published every Thursday, then steer clear of Tuesdays and Wednesday mornings.

Also have a clear idea of what you want to say before you call and make sure you have all the information you need to hand.

  1. Take their advice and guidance

Essentially if you’re trying to get coverage for your business through the editorial pages rather than paying for the advertising pages, you need to have a news angle. If the journalist is telling you that what you’re trying to push is an advert and not a story, but they’re kind enough to say that something else you mentioned would make a story – then go with it. They are the professionals, if they say there really is no story then it’s time to call in Datgan, not to get shirty. Which brings me to…

  1. Be polite

Newspapers are private businesses not public services and journalists are professionals, not public servants. Obvious, right? You’d think so, but you’d be surprised how many business owners phoned me up during my career as a reporter making rude demands for coverage. Treat the journalist like you’d treat any other business contact. Maybe even read a few of their pieces first and tell them which one you particularly enjoyed. A good relationship with a reporter can be invaluable to your business.

  1. Don’t be too relaxed

It’s fantastic if you develop a good relationship with the reporter, but remember some key principles. Use positive language, don’t be drawn into commenting on anything controversial, and if you don’t want something attributed to you, then you must state that it is off the record before you say it.

  1. Follow up

If you’ve had a successful interview with a journalist, or sent them a press release they expressed an interest in, keep an eye out for its publication. If it’s not in after a week, ring to politely ask why. It may be there has been a busy news period, staff illness, any number of reasons. Keep in touch politely until the piece is featured, and it doesn’t hurt to phone or email the reporter afterwards to say thanks for the piece.

There we have it, six top tips for talking to journalists. If you still don’t think pitching to the media is for you, Datgan can do it for you. Clients always say I am approachable and easy to talk to, so what are you waiting for?